It is more important than ever for scientists to be heard and master the art of influential speaking – but this is rarely if ever taught in science-based university courses. Educators must consider training in the many facets of science communication in their courses, but until then, this concise book will help. Don’t believe it? Be assured it will not be long until you present at a new venue and to a wholly ‘different’ audience. A ‘one size fits all’ approach will rarely succeed.