“This little book is a must-read for anyone who is passionate about their research; who wants to communicate complex information effectively; who cares about securing grant funding or investment, or who cares about advancing their research career. That is to say it is essential reading for everyone involved in science or scientific communication, including researchers, company executives, doctors and policy makers. In a world where there is increasing competition for an audience’s attention, this book provides a short, easy-to-read, practical guide to ensuring your messages win hearts and minds. Written from a place of empathy for those who are reticent about public speaking and engagement, but with plenty to offer veterans too, it practises exactly what it preaches: it is engaging, direct and highly effective. I cannot recommend it highly enough.”