“If you have ever felt even slightly challenged with preparations to deliver your medical or scientific message effectively, Jo Filshie Browning clears the way by providing very smart, practical and effective advice on how to address different audiences and in a variety of settings. Add to that numerous compelling anecdotes from her 25 years in high-level healthcare communication and very timely examples from the COVID-19 crisis and you have a book you literally do not want to put down. This book will teach you not only how to prepare your content in the most thorough manner, but also how to successfully train your voice, master your body language and appearance to best support your communication goals.

It is an essential read and powerful toolkit for anyone in the medical and scientific professions, and for everyone interested in communicating in the most impactful way.”